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Next Level Technology has been serving the Hunt Valley area since 1997, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Custom Web Design Vs. Website Templates

content marketingWhen it comes to your company’s web presence, you know that there’s no room for error. Even the slightest issue with your website could seem off-putting for potential clientele. Now, imagine the look of frustration on someone’s face when they are browsing the web and they find two websites that look practically identical.

These “template” websites seem to be cropping up everywhere, and while it’s helpful to have a quick and easy fix to your organization’s web presence, it’s often worth putting in the extra effort to get something that’s truly unique and special for your business. We’ll discuss some of reasons why your organization needs to invest in custom web design--especially in a competitive industry that prizes innovation.

The Big Difference
Ultimately, it comes down to two major factors that will decide how you proceed with your website design: 1) Time, and 2) Cost. Finding a website template online will almost certainly be cheaper than hiring a team of professional web designers to customize your website. However, this comes at an unfortunate cost. By choosing a template, you’re missing out on wonderful opportunities to customize the interface of your organization’s website. Plus, some templates have built-in functionality that goes unused by your organization, and ultimately gets in the way of providing the experience you want for your website’s visitors.

And that’s not even mentioning the time that it takes to learn how to put together a website on your own, either. This is a skill that takes time to learn. It’s up to you, as the business owner, to decide whether this is time well spent or time better devoted to running your business. Furthermore, what if someone changes the code of the theme? You could miss out on important updates, including security patches from the template’s designer. This isn’t a risk that you want to take. The only way to get a website presence that’s specifically designed with your business in mind is to work with professionals to ensure your website does exactly what you need it to.

Businesses that choose to have professional web designers create their website tend to enjoy a multitude of benefits, including enhanced SEO and custom integration built into the website’s user interface. This is usually accomplished through regular meetings where both parties sit down to discuss what the website should do, as well as the best pathway to meet these goals. By working with a trusted web design company, you can focus on what you do best while letting them to do the hard work.

Your Website Represents Your Company
While there isn’t anything necessarily wrong with templated websites for organizations that have limited budgets, it’s important to keep in mind what you get from your website template. Ordinarily, templates can be used by multiple organizations, so you need to understand that the same template that you want to use for your website could be used just as easily by someone else--perhaps even a local competitor. Therefore, you need to ask yourself if using a template for your website represents who you are as an organization. Remember, a website is one of the first things that someone who is interested in your product or service will encounter, so make this first impression count.

Templates can be used in a pinch, but how much return on investment that your organization gets will depend on how much you customize it to suit your specific needs. If you’re going to invest in heavy template customization, it’s best to just have a professional web design company get the job right the first time.

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